PezCycling News - What's Cool In Road Cycling : Wahoo Fitness Announces Official Partnership With BORA-hansgrohe

NewsWire
Wahoo Fitness Announces Official Partnership With BORA-hansgrohe
UCI WorldTour team led by three-time World Champion Peter Sagan will be riding with Wahoo ELEMNT BOLT GPS computers and heart rate monitors for the 2018 racing season.

Wahoo Fitness, the leader in connected fitness devices, today announced a new partnership with the BORA-hansgrohe professional cycling team, led by three-time World Champion Peter Sagan and 2016 Polish National Champion Rafael Majka. With the partnership, Team Bora-hansgrohe will be training and racing with Wahoo’s aerodynamic ELEMNT BOLT GPS cycling computer and the TICKR Heart Rate Monitor beginning in the 2018 UCI race season.

As an official partner of BORA-hansgrohe, Wahoo will integrate two key elements of its product ecosystem into the team’s race-winning strategies: the ELEMNT BOLT – the most simple to use and aerodynamic bike computer on the market, and the TICKR Heart Rate Monitor, for measuring critical race-winning efforts.

In 2017, BORA-hansgrohe secured over 30 wins, including six national and world championship jersey victories. The team will be looking to build on its success in 2018, with the addition of innovative performance tools from Wahoo Fitness and the signing of key riders like Peter Kennaugh and Daniel Oss.

In leveraging Wahoo’s leading-edge fitness technologies, the BORA-hansgrohe team joins 2017 Tour de France winners Team Sky, who have turned to Wahoo since 2014 in the pursuit of gains both major and marginal at the the highest levels of world tour performance.

“We entered this partnership because the technical features of the Wahoo BOLT persuaded us with its technical features,. It works perfectly for us on both training rides and in races because it syncs easily with our training platform Web4Trainer,” said BORA-hansgrohe Team Manager Ralph Denk. “The BOLT’s outstanding interface also makes the handling really easy for our riders.”

“I think the Wahoo bike computers stand out not only for the technology, performance and features, they offer but also for their cool design and user-friendliness,” said Peter Sagan, three-time World Champion and BORA-hansgrohe captain. "They are easy to use and can be fully-customized, which for me, is very important.”

“It’s been a dream of mine to have a World Tour-caliber team racing with Wahoo devices, measuring and planning their stage-winning efforts,” said Chip Hawkins, CEO of Wahoo Fitness. “It was with this goal in mind that we worked with industry leaders in aerodynamics to design the BOLT – with the sole intent of reducing drag and saving watts to help the fastest teams in the world like BORA-hansgrohe go even faster.”



About Wahoo Fitness
Located in Atlanta, GA., Wahoo Fitness has created a full ecosystem of sensors and devices for the runner, cyclist or general fitness enthusiast. Wahoo Fitness’s award winning line of Bluetooth Smart products include the KICKR and KICKR SNAP indoor bike trainers, the ELEMNT, ELEMNT BOLT, and ELEMNT MINI smart bike computers, the world’s first smartphone connected bike computers, and the TICKR family of chest-based wearables. The TICKR family, composed of the TICKR, TICKR Run and TICKR X, combine heart rate training with advanced motion analytics. Learn more about Wahoo’s full line of products at www.wahoofitness.com.

About BORA–Hansgrohe
Bora–Hansgrohe (UCI Code: BOH) is a UCI WorldTeam cycling team established in 2010 with a German license. The team is managed by Ralph Denk, and led by 3-time World Champion Peter Sagan, who will be supported by Peter Kennaugh, Daniel Oss, and Polish National Champion Rafał Majka out on the road in 2018. In addition to Wahoo Fitness, the team’s main sponsors include Red Dot Design award-winning home appliance brands BORA and hansgrohe, along with Specialized bicycles, and CRAFT apparel.

 


Related Stories