Mavic signs on as official neutral support provider for top North American pro cycling event.
Mavic has fully endorsed creating gear for epic rides. The proof was at their 2016 global gear launch in Jackson WY, when they revealed the new Kysrium Pro jersey & bibshorts, designed to make those long rides a lot more comfortable.
Top cycling brand deepens relationship with up-and-coming race team and annual event.
As part of Mavic's 2016 global gear launch, I was invited for some serious riding in the Rockies to review the all new Ksyrium Pro Allroad Disc Wheels, Yksion Elite Allroad Tires, and kitted up in the Kysrium Pro Jersey & Bibshorts. The longest grovel ride of my life and some extreme weather set the stage...
Imagine being in the Tour de France, following the race in the caravan as the worlds best cyclists climb the famous Col d’Aspin, Col du Tourmalet and finally ending at Cauterets.
This is a special year for Mavic, as it marks the 125th anniversary of the company’s founding as a bicycle parts business in Lyon in 1889. To mark the occasion in style, officials from the company and special guests created a special event in France. Few organizations in cycling can claim such a long and storied history as Mavic, so in addition to hosting a 2-day event tracing the company’s history at various locations in France, Mavic has released a suite of limited edition products to commemorate the historic milestone. The 125 anniversary products include a Ksyrium 125 Wheel-Tyre System and a matching HC 125 jersey and bib short.
3 years ago, my friend Luke Miller reached out and said he had this idea for a huge 230-mile ride. Luke and I and another friend, Ben Blaugrund, had made a habit of doing a big ride each year. Ben in particular was the instigator for most of our mega rides, and he and I had done some 190-ish loops in the past. So Luke wanted in on the action and had this great plan.
Light and well ventilated enough that it actually unnerved me… But a solid sole plate and stronger upper quickly gave me my confidence back so that these shoes basically vanished from my feet. The new Mavic Huez might be the perfect summer booties.
Mavic's new Altium skins are no place near the typical schwag level product produced by most hardware companies... This is top spec product that you would expect from the better names in apparel.