Bianchi is proud Global Sponsor of the newly expanded Eroica international project, including six events to be held in Italy, US, Japan, Spain and UK starting 2015.
PEZ's Nate King has raced professionally around the world but he'd never ridden on classic steel, strapped on some toeclips and got those downtube shifters moving on a machine from the past. Eroica California was the perfect place to do it and it's where Nate rediscovered just how beautiful riding can be.
Bianchi is ready also this year to paint with its iconic Celeste color “L'Eroica-Bianchi”, the non-competitive vintage ride on Tuscany’s ”Strade Bianche”, starting and finishing in Gaiole in Chianti (Central Italy) on Sunday, October 5th.
Italy: land of sunshine, pasta, Fausto Coppi and home of the ultimate retro-ride. L’Eroica, “the Heroic,” saw its 17th running on October 6, 2013 and of course Pezcyclingnews was there joining the lucky participants enjoying some fine weather, some great food and some truly terrible roads on heavy bicycles with inappropriate gearing and lousy brakes. What could be better?
A new vintage clothing range has been released by Bianchi to celebrate “L’Eroica”, the non-competitive ride on Tuscany’s ”Strade Bianche” promoted by the homonym Italian foundation, linked with Bianchi since 2013 by a three-year sponsorship agreement.