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Monday July 1, 2013
First Endurance rider Jan Bakelants (Radioshack) won stage two as well as the yellow jersey at the Tour de France today. With 1800 meters to go Bakelants seized the moment to attack his breakaway group and challenge for the win in the 100th Tour de France.” In addition RADIOSHACK LEOPARD TREK now also leads in the Teams classification.
Thursday June 13, 2013
First Endurance introduced the world to Optygen back in 2002. Since then, there have been a number of additional studies done that show Optygen reduces cortisol levels. By modulating cortisol, athletes experience better recovery, an increase in VO2, improved oxygen utilization and enhanced performance
Tuesday January 24, 2012
The hard training we do on the bike is only half of the training equation. To maximize our ability to tolerate and recover from that hard training, recovery and nutrition are important tools. One path to improving nutrition can be via supplements, and First Endurance targets top-end performance with their OptygenHP.
Tuesday January 2, 2007
In the world of cycling, as is the case elsewhere, smart or glamourous marketing can often overwhelm a technically superior product. The other way to compete is with a tightly focused concentration on developing the best possible products for endurance athletes. First Endurance is a clear proponent of this strategy, adding to their burgeoning arsenal of top-notch sports nutrition products with the EFS Energy Bar.
Thursday November 4, 2004
The hard training we do on the bike is only the stress that we impose, and is only half of the training equation. To get the most out of that hard training, we need to recover and let our body adapt and come back even stronger. Ultragen recovery drink by First Endurance can be a critical component of your recovery plan…