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Tuesday January 2, 2007
In the world of cycling, as is the case elsewhere, smart or glamourous marketing can often overwhelm a technically superior product. The other way to compete is with a tightly focused concentration on developing the best possible products for endurance athletes. First Endurance is a clear proponent of this strategy, adding to their burgeoning arsenal of top-notch sports nutrition products with the EFS Energy Bar.
Thursday November 4, 2004
The hard training we do on the bike is only the stress that we impose, and is only half of the training equation. To get the most out of that hard training, we need to recover and let our body adapt and come back even stronger. Ultragen recovery drink by First Endurance can be a critical component of your recovery plan…