Endura has been quietly assembling a new army. Never content with sitting on the sidelines, recent accolades and awards highlight a renegade brand with a relentless approach to raising the bar on the industry benchmarks.
The Cervélo Bigla Pro Cycling Team today revealed its clothing for the 2016 season as manufactured by new partner Endura. With Cervélo coming on board as a title sponsor through 2018, the updated cooperate identity of the team now includes the bicycle brand’s red colour.
Does life get any better than when you’re out on a cold, crisp winter ride, on one of those beautiful days when the sun is out and you can see your breath in little clouds as you battle your way up your favorite climb?
Warm, comfortable feet are essential for an enjoyable ride. Exposed to the elements and right in the line of fire of front wheel spray and mud, your feet are under constant attack throughout the off-season.
Endura is excited to announce that the Scottish bikewear and accessories brand is the new clothing sponsor for the Cervélo-Bigla Pro Cycling Team. With Endura and other key sponsors heavily involved in aero technology and research, the Cervélo-Bigla Pro Cycling Team will have the best equipment available for their 2016 season.
Alex Dowsett has set a new hour record of 52.937km today from 1 to 2pm in the National Cycling Centre in Manchester, smashing Rohan Dennis former record of 52.491km that had been achieved on 8 February 2015 at the Velodrome Suisse, Grenchen, Switzerland.
Developed for the Movistar Team taking on the most challenging summer conditions, Endura’s latest piece of high-performance cycle clothing is now available for all riders in the Scottish company’s FS260-Pro range: the new FS260-Pro SL Jersey has arrived. Three times Olympian and multiple British mountain bike champion Oli Beckingsale has shed a lot of sweat in the climate chamber of the University of Kent for the research and development of this garment.
Endura is excited to be the clothing sponsor of Mark Beaumont’s latest challenge, the Africa Solo. The charismatic Scottish adventure cyclist aims to smash the cycling world record for the iconic African journey from Cairo to Cape Town - a 10,000km (6,300 mile) route, and he will do so fully self-supported.
After an extremely successful inaugural year working with Movistar Team in 2014, a delegation from Endura’s Product Development department joined the World’s number one road team at their pre-season camp in Pamplona last week to measure up all 28 of the squad for the 40+ items included in the team kit.
It’s muddy, it’s cold – it’s cyclocross season! Cyclocross has seen a massive upsurge in global popularity over recent years and there are a large number of cross bikes regularly seen in the hallways at Endura’s Scotland HQ.
There are few luxuries in cycling – here’s two of them: Endura launch their latest top-of-the-range Equipe clothing, the Equipe Infiniti CB Bibshorts and the Equipe Helios Comp CB Jersey! And as you would expect from the top offer of a clothing manufacturer with two teams in the Tour de France this month, a great deal of thought, innovation, and attention to detail has gone into the fabrics, cuts, and finishing of this outfit.
Scottish clothing brand Endura have been producing custom cycle clothing for clubs and teams all over the UK since the company started back in 1993. 20 years later the announcement that Endura would become the clothing supplier to Movistar Team - ranked number 1 in the WorldTour 2013 - was an extremely proud moment for the brand and was the culmination of an intensive 3 year product development program that has seen Endura make remarkable advances in race clothing design and production technology.
No matter how hot the day, how steep the hill, how demanding the workout: once you have reached the top of the mound, a fast descend lies ahead – and with it comes wind chill which can cool you out quickly even if you’ve been steaming hot a minute ago. Therefore, either carry a packable wind vest with you (the FS260-Pro Adrenaline Race Gilet is a great option), or wear a windproof jersey.
Endura clad riders enjoyed a phenomenal weekend in Spain with Movistar Team's Alejandro Valverde winning the Vuelta a Murcia ahead of Team NetApp-Endura's Tiago Machado on Saturday whilst on Sunday, Team NetApp-Endura's Sam Bennett outsprinted Juan Jose Lobato of Movistar Team at the Clásica de Almería.