PezCycling News - What's Cool In Pro Cycling : The GF La Magnifica – Bianchi launched in Forlì (Italy)

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The GF La Magnifica – Bianchi launched in Forlì (Italy)
logobianchi The GF La Magnifica – Bianchi was officially launched at Forlì City Hall’s “Sala Calamandrei” on Friday, May 17th. Bianchi is the new main sponsor of the GF celebrating its second edition on Sunday, September 15th.


The GF La Magnifica – Bianchi, well-known as one of the most demanding in Europe, is already part of “Prestigio”, one of the major Granfondo circuits in Italy. “GF La Magnifica-Bianchi is first of all a self-challenge – La Magnifica’s Press Officer Maurizio Ricci explained – but also a plausible challenge with the rivals, a really unmissable event”

The perfect synergism between La Magnifica and Bianchi was underlined during the presentation, beside the race heroic and emotional appeal that already favoured a huge number of entries collected all over Europe. Bianchi’s decision to join the event as main sponsor of the event certificates the organization and course’s quality.

“We’re happy to partner with Franco and Michael Massa to realize and promote one of the most interesting and exciting GF in Europe” Bianchi’s Marketing Manager Claudio Masnata said. “We believe in a long-term project and we will support the organizer to increase the number of participants, with a special focus on foreign riders. The course is really unique, tough, passing through wonderful landscapes. Bianchi is already supporting the visibility of the event through our own communication and multimedia platform”.

Fred Morini, Bianchi’s Product Marketing and Communication, talked about the territory as well: “I love Romagna – he said – all along a cycling region, with beautiful countrysides and demanding courses. La Magnifica-Bianchi features a tough race with ‘strade bianche’ stretches, the perfect race to ride on our newborn Infinito CV. Realized with the exclusive Countervail® viscoelastic materials embedded within the carbon frame, the Infinito CV cancels the road vibrations the 75% faster than the traditional carbon frames, assuring a better bike control and a reduced muscle fatigue. Infinito CV is the best to tackle La Magnifica-Bianchi”, Morini argued.

The organizing committee shall unveil further novelties and course details soon, with many services and activities at the race village to be enjoyed by the riders, their families and accompanying persons next September 14th-15th.

Info: GF La MagnificaGF La Magnifica and Bianchi.



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