PezCycling News - What's Cool In Pro Cycling : 50% Growth in British Cycling Members Since Wiggins Tour Victory

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NewsWire

50% Growth in British Cycling Members Since Wiggins Tour Victory
BritishCycling(CMYK) Sports governing body reaches 75,000 members milestone.

British Cycling’s membership has surpassed 75,000, soaring by over 50% since Sir Bradley Wiggins won the Tour de France in July last year, the sports governing body announced today.

On the day that British Cycling’s membership hit 75,000 for the first time in the organisation’s history, Tour de France favourite and British Cycling member Chris Froome confirmed that “cycling has officially hit the mainstream,” commenting that “the more people that join the sport, the stronger we become”.

This unprecedented growth has been achieved through the continued development of new opportunities and support for anyone to start and to stay cycling – whether that be commuting, recreation or sport – ensuring that the inspiration created by our cycling stars is transferred into more people cycling at all levels, delivering on our vision of ‘inspiration to participation’.

When Bradley Wiggins won the Tour de France in July 2012, British Cycling had one of its strongest ever months of member sales with 2,400 people joining. In the nine months since, an average of 2,800 members per month have joined British Cycling.

As a further example of how cycling fever shows no signs of slowing post-London 2012 – the sports governing body also today confirmed that more people joined British Cycling as members in May and June this year than did during the whole of the Tour de France and the Olympic and Paralympic Games in 2012.

Commenting on the news, British Cycling’s President Brian Cookson OBE, said:

“There is no question that cycling is the sport that redefined our national sporting identity last year with unprecedented success across all areas. The fact that our membership now stands at an all time high of 75,000 will only help us to increase our influence for the good of cycling in this country.

“With just 10 days to go until Tour favourite Chris Froome sets off in Corsica, we’re thrilled that cycling fever is still gripping the nation long after the closing ceremonies in London.”

Commenting on the news, Tour de France favourite, Olympic medallist and British Cycling member, Chris Froome, said:

“Cycling in this country has really hit the mainstream; there has never been a better time to be part of our great sport, whatever you ride.

“It’s fantastic to see so many people getting involved, riding their bikes and encouraging family and friends to join them. I’m really pleased that British Cycling now has 75,000 members – and the more people that join us the stronger we become.”

British Cycling’s Chief Executive, Ian Drake, added:

“The more people that join British Cycling, the stronger it becomes and the more influence it has to change cycling for the better in this country. I’d like to see every cyclist in Britain be a part of British Cycling so we can truly become the world leading cycling nation across both performance and participation.”

To celebrate the ongoing popularity of cycling, British Cycling has today launched a celebration of its members backed by British Cycling’s Performance Director, Sir Dave Brailsford, who commented:

“This is a big, big day and a big stepping stone for British Cycling. I’d like to thank all of the members, volunteers, clubs for the contribution they made and the continued involvement that they have with British Cycling.”

Cycling stars including Sir Chris Hoy, Jason Kenny, Becky James, Jess Varnish, and Annie Last have joined hundreds of other British Cycling members by submitting pictures proudly showing that they are part of British Cycling. To get involved visit www.britishcycling.org.uk/membership

Key facts about British Cycling’s membership:

· What type: Around half of British Cycling members take part in some form of off-road cycling. Nine in 10 British Cycling members participate in some form of road cycling.

· Motivations: More than 65% of British Cycling members say they joined British Cycling to support the work the sports governing body is doing for cyclists at all levels. Around 60% say they joined British Cycling for liability insurance benefits.

· How they ride: British Cycling supports cyclists of all types. Racing cyclists make up 58% of British Cycling’s membership with commuters, sportive and leisure riders making up the remaining 42%.

· Gender: Female membership has more than doubled in the last two years. There are almost 11,000 female members currently versus 5,000 in 2011. British Cycling is on target to achieve 25,000 female members by 2017.

· Age: More than 15,000 British Cycling members are aged under 25. The average age of a member is 39.



Membership growth reflects success for cycling across the board. Key achievements for the past year include:

· Growing British Cycling’s membership by over 26,000 members in the past year, surging from 49,000 to over 75,000 members.

· This amounts to a 54% year on year growth in the number of member (50% growth since Bradley Wiggins’ Tour de France victory in 2012).

· Winning 16 gold medals (eight in the Olympics, eight in the Paralympics) at London 2012.

· A first British winner of the Tour de France.

· Inspiring a million more people to take up cycling since 2009.

· Being named as the Sports Governing Body of the Year at the Sports Industry Awards.

· Supporting a surge in new cycling clubs – 100 new clubs have formed in the past 12 months bringing the total number of clubs in Great Britain to 1,700.

· More people participating in personal challenge rides – over 76,500 riders have participated in non competitive events so far this year, equating to a 30% increase on last year.

· More cyclists competing in more events – there are almost 3,500 cycling events taking place each year with over 170,000 people racing.

· More young people competing – Over 359,000 opportunities for young people to experience coaching and competition have been delivered through the Go-Ride Programme since 2009.

· The launch of a new strategy to get one million more women cycling by 2020.

· Bringing international events to the UK – Manchester is hosting the Track World Cup in November and British Cycling is bidding to host the 2016 Track host the 2016 UCI Track Cycling World Championships at the London 2012 Velodrome

· Standing up for the issues that matter to cyclists – British Cycling is part of the government’s justice review group, and the cycling stakeholder forum set up by the Department for Transport. The Mayor of London recently consulted British Cycling on his cycling vision for the capital.

For more information about British Cycling membership visit or www.britishcycling.org.uk/membership.

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