So, if Team Colombia managed to provide a very solid performance on the road in its very first Grand Tour participation, social media statistics bring Claudio Corti’s team participation to a higher level, with outstanding results in terms of visibility and awareness. According to statistics by velofacts.com (source: http://www.velofacts.com/2013/05/26/twitter-activity-during-the-giro-ditalia/) Team Colombia twitter username (@Col_Coldeportes) was fourth among the 23 participants in mentions during the whole race, behind Sky Procycling, Omega Pharma-QuickStep and Team Movistar, and ahead of last year’s winning Team Garmin-Sharp.
In addition to that, Team Colombia welcomed over 2.000 new users in both its official communities on Facebook and Twitter, involving thousands of people in comments and discussions on a daily basis.
“We are elated with all that happened on the web and social network in the last month – General Manager Claudio Corti confirmed – as it reflects the huge impact our team made on the Giro, both from a performance and a communication/marketing point of view. Both our project and our strategy are paying huge dividends, and the fact that our coverage surpasses that of more rated teams says a lot about the added value Colombia can bring to any race and to its sponsors.”