Following tradition, the Paris-Nice and the Tirreno-Adriatico stood as the two major proving grounds in the build-up to the Milano-Sanremo, the springtime super-classic scheduled for Sunday, March 23rd. As always, the champions from the Sidi stables were wearing their Sidi Wire shoes, the top models in the Sidi collection, as they figured as major players on both fronts.
At the Paris-Nice Carlos Betancur was a true matador. It was a Sidi double-hitter, since the Colombian from Ag2r La Mondiale in fact won two stages and the final classification ahead of current World Champion Alberto Rui Costa from Lampre-Merida, the team entirely branded by Sidi. On French roads Sidi also enjoyed stage successes with Holland’s Moreno Hofland (Belkin) and Frenchman Nacer Bouhanni (Fdj).
Meanwhile at the Tirreno-Adriatico in Italy, final victory was ultimately out of reach but there was still plenty of excitement for the Sidi colours. The best came from Slovak Peter Sagan, riding for the all-Sidi Cannondale Pro Cycling squad, and Poland’s Michal Kwiatkowski (Omega Pharma) respectively first and second on the finish line for the third stage, where Kwiatkowski got to wear the sky blue leader’s jersey. Matteo Pelucchi (Iam Cycling) also enjoyed a thrilling victory in the second stage, dedicating his success to his recently deceased team mate, Kristof Goddaert.