The first part of the Tour de France came to its conclusion with the climbing arrival at La Planche des Belles Filles on July 14th, France’s national Bastille holiday. They were 10 very exciting stages that took the yellow caravan from its kick-off in Leeds, Yorkshire in Great Britain, all the way to the heart of France.
The Sidi colours are: green for the points jersey worn by Peter Sagan (Cannondale Pro Cycling) and the white and red polka dot jersey that identifies the best climber worn by Purito Rodriguez (Katusha). Not to mention the white jersey for the best young rider worn for several days by the brilliant Michal Kwiatkowski (Omega Pharma).
Furthermore, in this first part of the Tour, Sidi scored three splendid stage victories. The first one came in Arenberg Porte du Hainault in the difficult and spectacular stage on cobblestones won by Dutchman Lars Boom (Belkin). Then came the spectacular arrival in Nancy, where in an all-Sidi head-to-head photo finish Italian Matteo Trentin (Omega Pharma) got his tyre out by a centimetre in front of Peter Sagan. And finally there was the triumphant solo arrival by German Tony Martin (Omega Pharma) at Mulhouse. These three gems were also a score for Sidi Sport because at the feet of all these champions you can see their Sidi Wire shoes, the top of the line in the Sidi cycling collection for road racing.
And the excitement isn’t over yet; now the Grande Boucle is starting to get serious. First there will be the Alps and then the Pyrenees, not to mention the 54 km time trial on the second to last day, before the final showcase on the Champs Elysées.