PezCycling News - What's Cool In Pro Cycling : PowerTap Launching as Dedicated Brand.

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PowerTap Launching as Dedicated Brand.
powertap-wheel Madison, WI—June 1, 2013— CycleOps has been a leader in the power category since it introduced PowerTap power meters in 1991. With a history of firsts – including the first wireless power meter and the first computer designed specifically for power meter users – CycleOps and PowerTap have helped define and grow the category. Beginning June 1st, Saris Cycling Group – which owns the Saris, CycleOps and PowerTap brands – is ramping up its efforts and dedicating additional resources to develop new products and promote PowerTap as its own brand.

“By dedicating our efforts to have a very specific focus on power products, we’ll better be able to work on new product development as well as provide content which is relevant and specific to power users,” says Jeff Frehner, CycleOps and PowerTap President.

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PowerTap will have its own website (http://powertap.com), Facebook page (PowerTap) and Twitter account (@PowerTap), and will provide content focused on training, racing, and becoming a faster cyclist through the use of power. In conjunction with the launch, PowerTap is hosting a Facebook promotion where it will be giving away a PowerTap carbon wheelset and follow-up promotion during the Tour de France to celebrate its sponsorship of WorldTour Team Vacansoleil-DCM. Check PowerTap’s Facebook page to enter and for more information.

PowerTap will also have a dedicated product and engineer team working on new product. “We still believe that the hub offers the most accurate, most reliable and most versatile solution for a cycling power meter, and we have no plans on turning our back on this system” says Frehner. “We’ve been doing power for over 20 years; we’re not an upstart and you’ll never see us marketing vaporware, but with our new focus specifically on the PowerTap brand, we’ve already seen some impressive progress, and we’ll be looking to add some new things in the near future.”


About PowerTap

PowerTap is part of Saris Cycling Group, Inc., which develops and manufactures PowerTap, CycleOps and Saris products, and is located in Madison, WI. Since 1991, PowerTap and CycleOps have been developing a complete System of products designed to help cyclists reach new levels. PowerTap hubs, wheelsets, Joule & Joule GPS, PowerCal, and all hub, wheel and power-related accessories will fall within the PowerTap purview. CycleOps will continue with its current plan and also be focused on a more specific range of products, including trainers (including the PowerBeam Pro), Indoor Cycles, Virtual Training Software, and trainer related accessories. To find out more about PowerTap, please visit http://powertap.com.

 

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