Journalists and cycling dignitaries treated to a “Trip through Time” with Mavic from Lyon to Annecy; Ksyrium 125 wheels and HC kit presented
This is a special year for Mavic, as it marks the 125th anniversary of the company’s founding as a bicycle parts business in Lyon in 1889. To mark the occasion in style, officials from the company and special guests created a special event in France. Few organizations in cycling can claim such a long and storied history as Mavic, so in addition to hosting a 2-day event tracing the company’s history at various locations in France, Mavic has released a suite of limited edition products to commemorate the historic milestone. The 125 anniversary products include a Ksyrium 125 Wheel-Tyre System and a matching HC 125 jersey and bib short.
Special events in France commenced with a tour of the “Mavic Museum,” a product display in Lyon where visitors viewed original Mavic products dating back to 1889. Special guests in attendance included Mavic riders from the past and present. Stephen Roche emceed the evening, and he was joined by Sean Kelly, Tony Rominger, Laurent Jalabert, Bernard Thevenet, Johan Van Summeren, and Christophe Riblon. Also present were track riders Florian Rousseau, Mickael Hubner, and Jens Fiedler, as well as Tour de France director Christian Prudhomme.
Following the museum visit, guests rode from Lyon to Mavic’s historic rim factory in Saint Trivier sur Moignans. In operation since 1966, this facility was center of Mavic’s operations until the late 1990’s. Even now, 90% of Mavic rims are made by hand at this location. Finally, guests toured the Annecy Design Center, Mavic’s home of innovation and development in the Haute Savoie since 1999.
After the company was born in 1889, followed by the creation of the trade name and logo in 1923, Mavic has been responsible for many milestones in cycling. In 1934, Mavic made cycling’s first aluminum rims. Starting in 1973, Mavic revolutionized the pro peloton by creating a neutral support program. The company made a complete parts kit in 1979, and followed it with the world’s first electronic shifting in 1992. In 1994, Mavic was the first to approach wheels as a global system by creating the Cosmic wheel, and later building the Helium and Crossmax in 1996. Another game changer, the original Ksyrium was built in 1999 featuring revolutionary materials and technologies. Ten years later, the Wheel-Tyre System approach was conceived in 2010 with the Ksyrium K10, as Mavic began to integrate tires into wheel design.
Now available for 2014 in limited quantities, the Ksyrium 125 Wheel-Tyre System features a new ISM 4D machining process to reduce weight where it matters most, at the rim. The new process also allows a deeper, more rounded rim shape for better aerodynamics without any added weight. The Ksyrium 125 rims are finished with Mavic’s exclusive Exalith 2 treatment for superior braking performance in all weather conditions and a durable, long-wearing brake track. Signature Mavic materials and technologies like Zicral spokes and FORE drilling, plus new Yksion GripLink and PowerLink clincher tires complete this Wheel-Tyre System, which weighs 1920g for the pair with tires (1370g without tires, 605g front/765g rear). The Ksyrium 125 Wheel-Tyre System will be available at Mavic dealers for $1849.90, starting in late May.
Mavic’s limited edition HC 125 bib short (MSRP $149.90) arrives in late June and features a new Ergo 3D Pro insert and supportive Skin Power material in the leg panels. The new Ergo 3D Pro insert has a redefined architecture to fit all cyclists in total comfort, thanks to progressive padding, softer face fabric, lighter weight, and improved breathability.
The matching HC 125 Jersey offers distinctive and refined styling with exceptional performance and fit. Ride Wick ST fabric brings superior moisture management and UV protection, with added cooling thanks to Air Mesh inserts. This jersey is available starting in late June for $124.90 at select Mavic dealers.
For additional information, contact: Zack Vestal, by email at firstname.lastname@example.org or by phone at 303-638-3183.
Mavic is an Amer Sports brand founded in 1889, based in Annecy, France with a US office based in Haverhill, Massachusetts. Mavic is a world leader in technology and innovation in bicycle wheels, rims, components, technical apparel and footwear. Mavic information can be reached on the World Wide Web at www.mavic.com