PezCycling News - What's Cool In Pro Cycling : Mark Cavendish Joins Science in Sport as Elite Sports Consultant

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Mark Cavendish Joins Science in Sport as Elite Sports Consultant
SiS The world’s best sprinter, Mark Cavendish, has joined British endurance nutrition company Science in Sport (SiS) as an Elite Sports Consultant.

The Manx Missile has been using SiS’ range of endurance nutrition products for many years, including when riding as a Junior and Under 23 rider.

More recently, SiS has developed a range of custom products following detailed input from Cavendish. Developed and formulated at SiS’ Innovation Centre in Lancashire, products such as SiS GO Isotonic gels, SiS GO Electrolyte and SiS REGO Rapid Recovery have been shipped out for Cavendish at the world’s toughest races.

In his role as Elite Sports Consultant, Cavendish will work with SiS scientists and academics to provide nutritional insight and hands on experience from his time in the peloton as the fastest man on two wheels.

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“I’ve been working with SiS informally for many years now, so I’m delighted to be joining the team officially as an Elite Consultant,” said Mark Cavendish. “SiS is a brand of performance nutrition products that I aim to assist in developing further for all professional and amateur athletes. I believe my insight and attention to detail as a pro racer will only strengthen this incredible brand. I’m super excited about it.”

As part of the three-year consultancy, starting January 2014, Cavendish has also invested in the business. He will become a shareholder of Science in Sport plc and be integral in product development decisions.

Science in Sport has unprecedented usage amongst elite athletes. In addition to Mark Cavendish, SiS has Olympic legend Sir Chris Hoy, GB Triathlete Helen Jenkins, and Olympic and World Champion cyclist Rebecca Romero MBE as official brand ambassadors.

SiS is also the official sports nutrition supplier to Rapha Condor JLT, Belkin ProCycling, Madison Genesis, Pro Team Astana and Team Katusha; and official Supplier of Sports Drinks and Sports Nutrition to the GB Rowing Teams.

SiS provides nutritional products for preparation, performance and recovery to help endurance athletes perform at their best. For more information, visit http://www.scienceinsport.com.

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