PezCycling News - What's Cool In Road Cycling : Lotto Belisol: Ten years of cycling sponsoring by Callant Verzekeringen

Lotto Belisol: Ten years of cycling sponsoring by Callant Verzekeringen
Insurance company Callant Verzekeringen set its first steps as cycling sponsor in 2004 and is now for the ninth year partner of the Lotto team. The company is the insurer of the Lotto Belisol team and its logo figures on the shirt. Callant Verzekeringen is one of the most important insurers in Belgian cycling, but is also active in other sports, like football and triathlon.

A few years ago Callant Assistance was developed together with IPA to be able to guarantee a smooth assistance. Among other Lotto Belisol can rely on this in case of bad luck, like the crash of Jurgen Van den Broeck in the previous Tour.

Peter Callant, manager Callant Verzekeringen: “Insuring cycling teams requires a special insurance knowledge, because the conditions imposed by the UCI are very specific and few companies have a good grounding in it. Because of the expertise we built up in this many individual riders, among it a number of foreigners, have become client and all parties are satisfied with this. Our ISO certified company is market leader in the domain of bicycle insurances and is a pioneer of the group insurance for cyclists. So we don’t only offer a tailor-made insurance solution during the career, but also after the rider has quit.”

“We attach very much importance to durability. For example Herman Frison was the sports director with whom we worked together in our first year and today this is still the case; unique in the volatile cycling world. The bicycle perfectly fits the continuity we want to offer and this is an extra reason why we keep investing in cycling.”


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