PezCycling News - What's Cool In Pro Cycling : Lotto Belisol: Soudal on Lotto Belisol race shorts in the Tour

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Lotto Belisol: Soudal on Lotto Belisol race shorts in the Tour
lotto650big During this 100th edition of the Tour de France the Lotto Belisol riders appear with brand new race shorts. The left side of the shorts displays the very recognizable logo of SOUDAL, a Belgian company that produces sealants, adhesives and PU-foams. For the occasion of this very special edition of the Tour SOUDAL has agreed to cosponsor the Lotto Belisol team. Previously, SOUDAL has already succesfully engaged in the Belgian cyclo cross scene. Vic Swerts, founder and chairman of SOUDAL, states that the company identifies itself with the values that Lotto Belisol represents.

Vic Swerts: “Just like Lotto Belisol SOUDAL guarantees a result-focused, reliable and sensible approach. In addition, we want to forge close relations with our clients. Because SOUDAL is aiming for international growth the Tour de France is the ideal occasion to increase international brand visibility.”

Lotto Belisol is very pleased about the confidence SOUDAL shows in our team:

Marc Sergeant: “Just like us SOUDAL believes in Belgian cycling at international level and they have the same objectives that we as a team want to reach for. This agreement provides Lotto Belisols with new impulses for the future.”

What is more SOUDAL has launched a contest in which the participants can win a VIP treatment at the Eneco Tour. This contest is only available in Belgium.

Race shorts with logo SOUDAL

 

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