PezCycling News - What's Cool In Pro Cycling : Lotto Belisol: In the Picture: IJsboerke version 2.0

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Lotto Belisol: In the Picture: IJsboerke version 2.0
Last Friday the management of IJsboerke and Glacio introduced the renewed IJsboerke during a press conference in the presence of Lotto Belisol rider Jurgen Van Den Broeck. The new corporate identity was presented, just as their ambitious plans for the future. Belgian partnerships, new production lines and products for the retail and foodservice segment will generate new jobs and growth in turnover in 2014.

Werner Van Springel, CFO: “The match between Glacio and IJsboerke is a strong competitive advantage on a national and international level because we can produce bigger volumes. Among other because we can make products for the export markets using the IJsboerke production lines. Although the recipes will be different. We are an interesting and innovative partner for third parties whilst we can still rely on the sale of our traditional products. In 2014 we will produce more than 40 million liters of ice. We expect, for the whole Glacio Group, a turnover growth of 20% in 2014 (from 70 million euro up to 90 million euro). At the end of 2014 we expect an expansion of jobs up to 500 employees.”

Peter Janssen, CEO IJsboerke: “The IJsboerke products in the segment of retail are completely renewed and expanded with twelve new innovations. And to top it off we will soon launch four new 200ml cups with surprising flavors in the supermarkets. In the food service segment we launch seventeen new products. Earlier this year we have launched Raffas, our little crispy ice snack. It was the first Glacio product with an IJsboerke label being sold in Belgian retail. We have a strong believe in our Belgian partnerships with among other Studio 100, VRT and Jules Destrooper. In this way the Belgian purchasing power will be maintained. Furthermore, the majority of our raw materials and packaging is Belgian. We are always in search of innovative collaborations with brands who, just like we do, bring quality to the next level.”

IJsboerke developed a new corporate identity with a fresh logo and new design. Last week also the new website was put online. Besides the website, the brand is using the social media. For giving the brand an additional Belgian statement, IJsboerke engages in professional cycling again. After 30 years of absence the brand will be seen in the peloton as co-sponsor of the Belgian Lotto Belisol team. With this sponsoring IJsboerke will be prominently noticed during the spring and summer months.

Jef Segers, Brand Manager IJsboerke: “In the new logo, IJsboerke remains its identity. The mountains are gone and the logo is more open than before. This way we want to get closer to our customers. Our ice-cream manufacturer is now busy working: he makes the ice-cream in a passionate way. We stay a Belgian, authentic and quality product, that is produced locally, keeping in mind the traditional values. The logo of IJsboerke will be seen on the chest of the new Lotto Belisol shirt. Of course IJsboerke will launch some attractive consumer actions thanks to this collaboration.”

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