PezCycling News - What's Cool In Pro Cycling : Lotto Belisol: Continental launches “Get the grip” action

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Lotto Belisol: Continental launches “Get the grip” action
lotto650big Continental, the German tyre supplier of Lotto Belisol for our bikes and car park, launches an action this month to get cycling fans enthusiastic about their car tyres. With the slogan “Get the grip”, there is a cash back action and a free competition with which one can win fun cycling gadgets.

People that live in Belgium or Luxembourg and buy two Continental summer tyres in June, July or August get back up to forty euro. Cycling fans can also participate in a free competition to win cycling gadgets. A signed cycling outfit of Lotto Belisol or a jersey signed by the four leaders in our team are part of the prizes. People only have to answer some questions on the site.

Thomas Vanautgaerden, communication manager at Continental: “Through our partnership with the Lotto Belisol team we want to reach the big cycling community in our country. We already have a very good image in it with our premium bike tyres. With the “Get the grip” action we want to put attention to our high tech car tyres and let the fans of Lotto Belisol and cycling lovers in general make the link between our different product groups. Our approach is: if guys like jürgen Roelandts and André Greipel have faith in us, you as a driver can do that as well.”

“On top of that we launch a free competition in which several cycling gadgets can be won. We hope of course that our action is extra successful thanks to the good performances of Lotto Belisol in the Tour de France. At Continental we’ll keep our fingers crossed for the team and we hope for stage wins of André Greipel and a good classification of Jurgen Van den Broeck.”


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