With this initiative Lotto Belisol intends to create a strong connection between the riders and their fans. We think it’s very important for the fans to keep in touch with their favorite Lotto Belisol riders. By mentioning their names on the jerseys, the fans can show their support for our riders in de Tour de France. They also have the opportunity to follow the team and its riders closely on Facebook and Twitter. Moreover Lotto Belisol makes it possible for the fans who joined this initiative to buy the jersey with their name on.
What is more, Lotto will distribute a large amount of giant Lotto Belisol jerseys among Belgian cycling fans who follow the stages along the course. The fans can attach those very eye-catching jerseys to their caravan for example. In this way Lotto Belisol will be strongly visually represented troughout the Tour and our riders will get the fullest support.