Jeroen Lerouge, managing director Herva: ”In 2013 we started with our project which makes it possible for consumers to print their own or preselected photos onto a wallprint or other applications. There is a lot of interest in these kind of products and so we invested in a better technique to meet up the increasing requests. The co-operation with Omega Pharma – Quick-Step offers an unique and exclusive opportunity to provide all OPQS fans with their own design basis on the many beautiful photos of the OPQS archives.”
Patrick Lefevere, managing director Omega Pharma – Quick-Step: ”This concept is innovative and fits into our philosophy. As a cycling team we have a very large archive with unique pictures. I`m happy these photos are also available for our fans, so they can decorate their supporters home or rooms.
Herva is a partner of many shops all over the Benelux for more than 20 years. They are responsible for all advertising media, which have to be placed, replaced or maintained in shops.
Because Herva also has a large construction department, it also targets the sports sector since a couple of years. They are partner of all large cycling organizations in cyclocross and road racing. Herva has also a platform for consumers, who can order their own self-adhesive wallpaper from an archive of more than 20 million good photos (www.wallprints.be)
With Sportprints – and the added value of Omega Pharma – Quick-Step – Herva can grow even more in the B2C market. We are very pleased that we can strengthen the link between Herva, Herva Sports and Sportprints thanks to OPQS.
About Omega Pharma – Quick-Step Cycling Team
Omega Pharma – Quick-Step Cycling Team is a World Tour cycling team made up of 30 athletes of 12 different nationalities. Their central headquarters is in Wevelgem, Belgium, a city that’s symbolic to Flemish cycling. Mr. Zdenek Bakala, took over the team at the end of 2010.
In 2013 the team captured no less than 63 victories in official UCI calendar events, another season record. In 2014 the team has been further reinforced with the arrival of extremely valuable athletes, featuring headliners like Colombian Rigoberto Uran, who was second in the last Giro d’Italia.
Investment in young riders, research and innovation. These are the principles that inspire Mr. Bakala’s investment in cycling. 2013 was a key year in the development of this project, thanks to the growth of the Etixx-IHned Continental team (www.etixxcyclingteam.com) and the opening of Bakala Academy (www.bakala-academy.com).