CYCLE TO…, the organisers behind the annual fundraising charity ride CYCLE TO MIPIM, launched the eagerly awaited CYCLE TO MAPIC for the retail property industry at Hammerson’s HQ in London on Wednesday 26th June. The ride, taking place on 9th to 12th November 2013, is aimed at those wanting to get to MAPIC on two wheels and who want the opportunity of developing close bonds with others in the industry along the way.
During the recent launch event, guests had the opportunity to gain an insight into what CYCLE TO MAPIC will involve. In its first year, CYCLE TO MAPIC will host 30 retail property professionals, providing quality networking time with industry leaders. Following the same format as the hugely successful CYCLE TO MIPIM, riders will see road cycling from the elite rider’s eyes, with full support crew including lead cars, motorbike outriders, mechanics and sports therapists. The event is different from CYCLE TO MIPIM as it is a third of the distance and completed in half the time. Unlike CYCLE TO MIPIM it is not a relay; riders cover the entire distance as individuals, and the peloton – as it does in the Grand Tours – works together to get to the finish.
Starting in Italy’s fashion capital and home to the world’s first shopping centre, Milan, the route covers 500kms to Cannes, winding along parts of the famous Milan-San Remo route. Riders will then enter the spectacular Alpes-Maritime region before dropping down into Cannes. Participants will have the chance to enjoy the Italian Riviera, roll through the Cote d’Azur and arrive just in time for Europe’s largest retail conference, MAPIC.
En route, riders will get to know each other well. Getting in the saddle is a great leveller and shared experiences provide an effective way to network. The ride will also raise vital funds for CYCLE TO…’s charities, including UK children’s charity, Coram. Since CYCLE TO… started, it has raised £1.5 million in grants for charities and two thirds of the money raised on CYCLE TO MAPIC will go to Coram, supporting their vital adoption services as well as their healthy living programme, ‘Coram Life Education’.
Tom Starr, partner at RLB and finisher of six CYCLE TO MIPIMs, said, “Great friendships are made on the ride. Cycling really is the new golf, only it’s much more sociable. These rides are the nearest an amateur will get to the professional cyclist’s experience.”
Matt Mason, development director at Crosstree and CYCLE TO…’s chairman, added, “You learn a lot about yourself on these cycling events. As the days in the saddle build, you get stronger and even in poor weather you have an enjoyable time. The diversity of people on the events is great, the camaraderie is excellent and it’s incredibly valuable from a networking point of view. You really do bond on a bike and if I can do it, anyone can.”
Nick Hanmer, CEO of CYCLE TO…, commented, “This new ride builds on the phenomenal success we’ve had with CYCLE TO MIPIM, which has become a must-do cycling event in the property industry. Starting in 2006, we have raised £1.5 million for a number of charities. It’s an event that gives the property industry an exciting and effective way to network. It’s a natural next step to help people get to MAPIC on their bikes, whilst raising vital funds for charity.”
If you’re interested in a place on CYCLE TO MAPIC, please email email@example.com.
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