PezCycling News - What's Cool In Pro Cycling : Bianchi releases new “L’Eroica” clothing line

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Bianchi releases new “L’Eroica” clothing line
bianchi A new vintage clothing range has been released by Bianchi to celebrate “L’Eroica”, the non-competitive ride on Tuscany’s ”Strade Bianche” promoted by the homonym Italian foundation, linked with Bianchi since 2013 by a three-year sponsorship agreement.

Bianchi designers created a vintage racing technical outfit and a leisure clothing line. The first one is realized with “Wool Yam Heritage” technical material and features big pockets with buttons on both front and rear sides, like the cycling outfits of the 40s-60s, a big Bianchi logo on both sides and on the sleeves, collar with button-fastening as well. The azure color characterizing Bianchi at the time marks this charming outfit. The wool pants display an embroidered Bianchi logo, pocket on the back side with button-fastening and buttons for the braces.

Bianchi put great attention on detail in the leisure wear line as well. T-shirt, polo shirt and sweatshirt will be available in different colors, sharing the same vintage look and Bianchi appeal.

The new Bianchi clothing range for L’Eroica will be available for sale both on Bianchi and L’Eroica websites.

2013 L’Eroica edition is scheduled on October 6th.

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