PezCycling News - What's Cool In Road Cycling : Alice Goes Riding in Central Park for the Pirelli 2018 Calendar

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Alice Goes Riding in Central Park for the Pirelli 2018 Calendar
Go riding in Central Park alongside the Mad Hatter or Alice or the Queen of Hearts. What would appear to be impossible happened today in New York thanks to the "The Mad Hatter's rally", promoted by Pirelli on the day of the launch of its 2018 Calendar by Tim Walker and inspired by "The Adventures of Alice in Wonderland".



The rally will give cyclists the chance to ride side by side with a dozen riders dressed up as the characters imagined by Lewis Carroll and everyone who joins will receive gadgets tied to Alice's world. The original initiative was born to share the launch of the calendar with New York and to celebrate Pirelli's return this year to the bicycle tire business with its P Zero Velo tires, giving it visibility in the US market, which continues to grow in importance for the Italian multinational company.





 

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